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I am a story-first strategist​

I build brand relationships through storytelling - but before I can tell the story, I have to figure out what the story even is. And strategy is where stories are born. 

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My three ingredients for a captivating story are: 

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A juicy hook.

The beginning of every story should start with research that reveals tensions between what a consumer thinks and does. 

A hero.

Every story needs a hero - just like every product, service, or brand needs to meet the target's needs
or desires.

A flexible storyline.

The story needs to be able to work across channels in an integrated 
communications campaign - and it needs to have legs.
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